The Triumph Motor Company was a British car and motor manufacturing company. The marque had its origins in 1885 when Siegfried Bettmann (1863–1951) of Nuremberg initiated S. Bettmann & Co and started importing bicycles from Europe and selling under his own trade-name in London. The trade-name became “Triumph” the year next, and in 1887 Bettmann was joined by a partner, Moritz (Maurice) Schulte, also from Germany. From 1889 the businessmen produced their own bicycles in Coventry, England. As of 2012, the Triumph marque (trade-name) is owned by BMW.