Chevrolet also known as Chevy, is an American brand of vehicle produced by General Motors (GM). Chevrolet was founded by Louis Chevrolet and General Motors founder William C. Durant on November 3, 1911. In 1918 it was acquired by General Motors. Chevrolet was positioned by Alfred Sloan to sell mainstream vehicles to compete with Henry Ford’s Model T in the 1920s, with “Chevrolet” or “Chevy” being synonymous with GM. In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks, whereas in Europe, the brand name is used mainly for automobiles produced in Korea by General Motors.