Cadillac is an American luxury vehicle marque owned by General Motors (GM). Cadillac currently sells vehicles in 37 countries, with its primary market being North America. In 2011, Cadillac’s U.S. sales were 152,389. Globally, Cadillac’s next largest market is China, where the SRX model is its largest seller.
Cadillac was founded in 1902 by Henry Leland, a master mechanic and entrepreneur, who named the company after his ancestor, Antoine Laumet de La Mothe, sieur de Cadillac, the founder of the city of Detroit. The company’s crest is based on a coat of arms that Antoine de la Mothe Cadillac had created at the time of his marriage in Quebec in 1687. General Motors purchased the company in 1909 and within six years, Cadillac had laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts while simultaneously establishing itself as America’s premier luxury car. Cadillac introduced technological advances, including full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, one of which (the V8 engine) set the standard for the American automotive industry.