Asüna was a captive import automobile brand created in 1991 for the Canadian market by General Motors as a counterpart to Geo. It was one of two successors to the Passport brand, which had a similar intent. Preceding the Asüna brand, Passport sold a Korean made badge engineered Opel Kadett E known as the Passport Optima (which hit Canadian shores in 1991) as well as a selection of Isuzu cars and SUVs. General Motors Canada changed its branding strategy in 1988, disbanding Passport (the Optima were rebadged as Pontiac LeMans). Isuzu was grouped together with Saab and GM’s new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships.